CMT’s flagship health brand Siyayinqoba is well recognised and trusted in communities and it is under this banner that CMT’s Outreach programmes are rolled out. Siyayinqoba played an integral role in changing the perception and reducing stigma around living with HIV and was the first television show to include HIV positive people, popularising the fight to make ARVs available to users of public health facilities in South Africa. Since 1998, Siyayinqoba has grown to include all forms of communication, training and outreach.
The following programmes have been developed under the Siyayinqoba health brand: