Community Media Trust (CMT) is a not-for-profit company specialising in media production and interpersonal communication.
The overarching aim of the organisation is to empower South Africans with information about health and human rights, with a key focus on supporting people to access health and social services. CMT aims to inform and inspire, and does so through promoting transparency, accountability and democracy.
CMT’s media service portfolio includes television, radio, documentaries, out-of-home advertising such as billboards and street poles, print and digital publishing including web-based and social media, and on-the-ground activations.
CMT focuses on social and behaviour change communication. Our creative team develops campaign brands, imagery and messaging, as well as information, education and communication (IEC) materials from scratch. Our methodology ensures that the target audience participates in the creative process through participatory workshops, focus-group discussions and pre-testing.
CMT’s outreach teams work at community level, providing face-to-face communication and information to motivate communities and individuals to reduce their risk for HIV and to access health services. With headquarters situated in Cape Town, CMT has teams based in Pietermaritzburg, Durban, Johannesburg, Tshwane, Rustenburg, Brits, Klerksdorp, Mahikeng and Mthatha and has a current staff complement of 411.
As a Level 2 B-BBEE compliant company, CMT prides itself in providing training and skills development for young black journalists and community-based facilitators. In addition, CMT enjoys Section 18A Public Benefit Organisation status, which allows for contributions to the organisation to be tax-deductible.