CMT has expertise and many years of experience in the production of radio work. We have produced a wide range of public service announcements, drama and live talk shows for radio.
For the past five years, we have produced a live talk show on community radio stations in the Eastern Cape and, more recently, KwaZulu-Natal, under our Siyayinqoba! brand. For these shows, we have community journalists who research the topics, find guests, source people to interview for pre-recorded inserts, edit the inserts, write the scripts and host the shows. The shows run for a season of 26 weekly half-hour episodes. Listeners can call in or send smses or WhatsApp messages to ask questions on a wide range of HIV/AIDS and health related topics. The live shows have been accompanied by a series of public service announcements on HIV and health topics which CMT has researched, scripted, translated and produced in isiXhosa, isiZulu and English and Afrikaans. These PSAs are updated every year. Selected PSAs have also been broadcast on national radio stations.
Another notable example of our work was the radio components we created as part of our media campaign for the KwaZulu-Natal Department of Health’s campaign to promote exclusive breast feeding and the launch of human milk banks in each district. For this we created a series of six PSAs and a series of five ten minute dramas dealing with issues around breast feeding and human milk banks.
We have recently produced PSAs for the Western Cape Department of Health to publicize their public-private partnership to provide access to quick and affordable HIV testing, vaccinations and family planning called Ikapa Cares.
These are just a few examples of the capabilities we have when it comes to working in the medium of radio.