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Watch Chew On This

Episode 1

9 June 2024

Chew on This – Food Politics in South Africa is a web series designed to allow for in-depth discussions on food justice, food security and food policies in South Africa.

CAMPAIGNS

Chew On THIS

Partners

HEALA consortium, Vital Strategies

Offering

DATES

 2021 - current

Chew on This – Food Politics in South Africa is a web series designed to allow for in-depth discussions on food justice, food security and food policies in South Africa.

Chew on This Campaign Hero Video | Community Media Trust

CHEW ON THIS

The web series is a crucial element of the Better Labels Better Choices campaign, which encourages South Africans to demand warning labels on the packaging of unhealthy food items, and advocates government and the food industry to implement policy to this effect.

Community Media Trust is proud to work with the HEALA coalition, a consortium of organisations that advocate for an improved food environment in South Africa. We joined the coalition in 2022 as the mass media and communications partner and media strategist. South Africa faces significant challenges related to hunger, food insecurity, and obesity. These issues stem from the country's broken food system.

To ensure equitable access to affordable and nutritious food, addressing this broken system is crucial.

Evidence-based policies play a key role in tackling these complex issues.

Community Media Trust handles all stages of production for the series, from scriptwriting to production and post-production. We are also responsible for the social media campaign for the series. The first episode received an overwhelmingly positive response, hitting approximately 50,000 views on YouTube within the first week of publication.

In the upcoming episodes, Chew on This host – Crystal Orderson – and the panel will continue to create a space for conversation around how the policies advocating for Front of Pack Warning Labels and the Health Promotion Levy are relevant and necessary tools in fighting growing diabetes, obesity and heart disease.

The first episode to Chew on This – Food Politics in South Africa, is available for viewing on HEALA’s website.

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