Social Mobilisation

CMT’s social mobilisation activities include door-to-door campaigns and initiating and hosting large awareness days in communities to take health information to individuals and to encourage and support them to take up health services. Community Mobilisers work with local partners and stakeholders to plan and host each event.

Edu-tainment as well as services such as HIV Counselling and Testing are available at all events; and those who test HIV positive are linked to treatment, care and support. Partnerships with SASSA, Home Affairs, the Department of Social Development, and the Department of Agriculture ensure a wide range of other services are also on site. IEC materials and condoms are distributed and referrals for medical male circumcision, PMTCT, STI screening and treatment and TB screening and treatment are made.

These community-based activities are supported by mass media activities at community level, including live radio talk shows, radio public service announcements and newspaper articles. All activities focus on providing health education and promotion and are intended to increase demand for and uptake of HIV prevention services and promoting behaviour change in order to reduce risk of HIV infection.

View gallery: CDC Open Days.